I first learned about Gr8 Limited when I met the owner at my gym. After chatting, I discovered they'd been organising high-profile racing events in New Zealand since 2008, working with some of the industry's biggest names.
I've always had a fascination with cars, which made this feel like an ideal opportunity—a chance to blend my curiosity about automotive design with strategic branding. This wasn't about reinventing the wheel, but fine-tuning their existing strengths into something modern, dynamic, and true to their motorsport legacy.
Instead of starting from scratch, I focused on refining details that could elevate their identity:
Their existing logo didn't quite reflect the adrenaline and precision of motorsport. I explored ways to enhance its energy and clarity.
The site was restructured to better showcase their expertise, making it clearer and easier to navigate.
Updated messaging to highlight their credibility, experience, and passion more effectively.
Each design decision was carefully balanced, respecting their motorsport heritage while embracing a modern edge.
The refreshed concept respects the core of Gr8 Limited but sharpens it to clearly reflect who they are today:
This personal project demonstrates what's possible when your brand truly reflects your business. A thoughtful refresh can:
If your brand feels out of step with your current growth, thoughtful, strategic updates can help you stay authentic, clear, and connected—without having to start from scratch.
P.S. Final thank you to Gr8 Limited for allowing me to add this awesome project to my portfolio.💚
