Butterfly Lodge, a serene retreat dedicated to sustainable living, aimed to communicate its eco-conscious practices to guests in an engaging and accessible way. With no existing signage, the lodge embarked on a journey to design educational and visually appealing signage that would promote sustainability while enhancing the guest experience.
Butterfly Lodge needed to educate guests about its commitment to sustainability while ensuring that the message complemented its tranquil environment. The challenge lay in crafting signage that was both informative and aesthetically aligned, inspiring guests to adopt eco-friendly practices effortlessly.
“One of the biggest challenges in sustainability is actually changing behaviour. The signage had to do more than just look good—it had to work. What made this process so effective was how structured and intentional it was. It wasn’t just about throwing up signs—it was about guiding behaviour in a way that felt natural to guests.”
The project began with a clear vision: to seamlessly integrate sustainability into the guest experience while reflecting Butterfly Lodge’s values of harmony and nature.
“You didn’t jump straight into design—you took the time to deeply understand what we were trying to achieve. The structured approach, the brand definition process, and the way you guided us through everything made all the difference. You helped us translate a vision into something tangible, ensuring it wasn’t just beautiful but functional.”
Create visually appealing, durable, and eco-friendly signage that aligns with the lodge’s commitment to nature and luxury. The signage will convey key messages about simple, sustainable actions, helping to reduce waste and preserve Slovenia’s natural beauty.
“When guests walk in, they immediately understand this is a sustainability-focused place. The signage contributes to a sense of purpose—you’re not just staying somewhere, you’re part of something bigger. It makes the whole experience feel more premium and intentional.”
The finished signage is a harmonious blend of form and function, educating guests about sustainability while enhancing the lodge’s serene ambiance. Crafted from FSC-certified wood and bamboo, the signage includes clear, friendly tips on eco-conscious behaviours like waste reduction and water conservation.
Since the installation, Butterfly Lodge has seen a significant shift in guest behaviour, with increased participation in recycling programs, reduced single-use plastic consumption, and active efforts to conserve water and energy during their stays. The signage has become a key tool in promoting sustainability and elevating the guest experience.
“The best feedback we could get is that it actually worked. The signage helped drive real behavioural change, and the numbers prove it. The lodge’s owner was thrilled when we showed that this led to a 30% drop in costs—that’s music to a business owner’s ears.”
What makes working with Claudia different? It’s not just about making things look good. It’s about strategic thinking. She guides you through a structured, well-thought-out process and helps bring your vision to life in ways you wouldn’t expect. If you’re looking for a ‘just-make-it-pretty’ designer, she’s not the one. If you want a true creative partner who gets it—who invests in your vision and turns it into something meaningful—then yes, you absolutely should work with her.
A strong brand doesn’t happen by accident. If you’re ready to bring clarity to your vision and build something that lasts, the Brand Map will help you get there.
