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What's included:

  • Brand Strategy

    We’ll define your brand’s mission, vision, values, and audience to build a strong foundation.

  • Marketing Strategy

    We’ll develop a tailored plan to communicate your brand message effectively to attract your ideal customers.

  • Competitor Analysis

    A thorough review of your market landscape to ensure your brand stands out.

  • Brand Identity Design

    A unique visual identity, including logo, color palette, and typography, that aligns with your brand’s personality.

  • Brand Style Guide

    A guide for maintaining consistency across all platforms, ensuring your brand is easily recognizable.

  • Website Wireframing & Design

    Custom-designed wireframes and website layouts that align with your brand and optimize user experience.

  • Web Development, SEO & Testing

    I’ll build a responsive, SEO-friendly website, optimized for performance and conversions, and thoroughly tested for functionality.

  • Training Materials

    Easy-to-follow instructions on how to manage and update your new website independently.

  • Post-launch Support

    Ongoing assistance after the launch to ensure your website runs smoothly and you feel confident managing it.

and the cherry on top...
  • Champagne Moment

    When everything is live and shining, we’ll celebrate your success together. A well-earned toast to your new brand and website!

  • Creative Partner for Life

    I’m not just here for this project—I’m with you for the long haul, ready to support you and your brand whenever you need it.

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What's included:

  • Brand Strategy

    We’ll establish a clear strategy for how your brand connects with your audience and stands out in the market.

  • Marketing Strategy

    Tailoring your brand’s message and marketing plan to ensure it resonates with the right audience.

  • Competitor Analysis

    I’ll research your competitors to help you identify opportunities for differentiation.

  • Brand Identity Design

    We’ll craft a custom visual identity, including a logo, color palette, and typography, that reflects your brand’s personality.

  • Brand Style Guide

    A comprehensive style guide to ensure consistency across all platforms.

and the cherry on top...
  • Champagne Moment

    When everything is live and shining, we’ll celebrate your success together. A well-earned toast to your new brand!

  • Creative Partner for Life

    I’m not just here for this project—I’m with you for the long haul, ready to support you and your brand whenever you need it.

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What's included:

  • Website Strategy

    We’ll clarify your brand’s audience, web goals, and the overall strategy to ensure your website is effective in driving conversions.

  • Website Wireframing & Design

    I’ll create custom wireframes and design your website with a user-friendly, visually appealing layout that aligns with your brand.

  • Web Development, SEO & Testing

    Your website will be developed to be responsive, optimized for SEO, and thoroughly tested for performance and usability.

  • Training Materials

    Step-by-step materials to help you manage and maintain your website.

  • Post-launch Support

    I’ll provide support after the launch to address any concerns and help you navigate your new website confidently.

and the cherry on top...
  • Champagne Moment

    When everything is live and shining, we’ll celebrate your success together. A well-earned toast to your new website!

  • Creative Partner for Life

    I’m not just here for this project—I’m with you for the long haul, ready to support you and your website whenever you need it.

Branding, website design, and strategy to solve your frustrations

Does your brand no longer reflect who you are? Is your website turning away potential customers? Let’s work together to fix that.

Tell me about your project

Branding shouldn't be a pain. It’s an opportunity.

You’re here because you want a brand that…

  • Connects with your audience

    But in a way that feels natural and authentic, without coming across as pushy or forced.

  • Shows off your growth

    By reflecting who your business is now—not who you were when you first started.

  • Clearly communicates what you do

    Without confusing potential customers or making them wonder if they’re in the right place.

  • Feels modern and professional

    Because you want your brand to stand out for all the right reasons - no more looking outdated or stuck.

  • Matches your vision

    So your brand finally feels like you, capturing your personality and everything you’ve worked hard to build.

But I’m guessing your brand is actually…

  • Feeling disconnected from your business

    Your brand isn’t telling the right story anymore, and you’re missing out on the customers who would love what you offer.

  • Not converting visitors into customers

    You’re proud of what you do, but your website and branding just aren’t doing the work to get you sales and leads.

  • Confusing for your audience

    Maybe your brand doesn’t clearly explain your services, or your website is hard to navigate—leaving people unsure of what to do next.

  • Outdated and not keeping up with your growth

    You’ve evolved, but your brand hasn’t kept up. It’s making you look behind the times, even though your work is cutting-edge

  • Missing the spark that makes your business unique

    You know your business has something special, but your branding doesn’t capture that energy and personality, making you blend in instead of standing out.

Yes, I want all of that, let’s talk

Your brand, your website, your way

Custom packages designed to elevate your brand, enhance user experience, and build a website that drives results.
HANDcrafted Design Experience

Custom Brand and Website Design

Overview
Who's it for
Process
Investment

You know your business has grown, but right now, your brand and website just don’t reflect that. It’s frustrating when you’ve worked hard to build something meaningful, yet your brand feels outdated, and your website isn’t converting visitors into customers. You need a fresh, authentic brand and a website that works as hard as you do.

This package gives you everything you need for a full transformation—brand strategy, identity design, and a bespoke website that tells your story and turns visitors into loyal customers.

This is for businesses who:
  • Feel that their current brand no longer reflects who they are.
  • Need a website that does more than just look good—it needs to drive results and grow your business.
  • Want a cohesive brand and online presence that connects with your audience on a deeper level.
  • Are ready to invest in a long-term solution that supports their business growth.
  1. Discovery Call

    We’ll begin with a conversation to dive deep into your business goals, target audience, and current challenges, ensuring that we’re aligned on your vision.

  2. Brand & Marketing Strategy Development

    Based on our discussion, I’ll craft a comprehensive brand and marketing strategy to position your business effectively.

  3. Wireframing & Design

    I’ll create wireframes to map out your website’s structure and flow, followed by a custom design that reflects your new brand identity.

  4. Development, SEO & Testing

    Once the design is approved, I’ll develop the website, optimize it for search engines, and thoroughly test for usability and performance.

  5. Launch & Support

    After launching, I’ll provide training and post-launch support to ensure your website is running smoothly.

I work with businesses of all shapes and sizes, which means I tailor every project to meet your unique needs and goals.

On average, my clients’ projects range between $5k - $15k NZD, depending on the timeline, project scope, and business objectives.

Payment plans are available to make the process as smooth as possible.

The Strategy HANDshake

Brand Strategy and Identity Design

Overview
Who's it for
Process
Investment

Your business has everything it needs to succeed, but something still feels off. Without a clear brand strategy and identity, it’s hard to communicate your value in a way that truly resonates with your customers. You’re ready to clarify your message and build a brand that feels like you.

This package helps you lay the foundation with a solid brand strategy and visual identity, giving your business the direction it needs to connect with your audience and grow.

This is for businesses who:
  • Are struggling to clearly define their brand’s message and identity.
  • Have a team or designer but need help getting the strategy right before moving forward.
  • Want to establish a brand that feels true to who they are and builds trust with their audience.
  • Need a cohesive brand identity that sets them apart from the competition.
  1. Discovery Call

    We’ll start with a focused conversation to understand your business, brand values, and audience, and clarify your brand’s positioning in the market.

  2. Brand Strategy Development

    ’ll create a clear brand strategy that reflects your mission, values, and how to connect with your audience.

  3. Competitor & Market Analysis

    I’ll conduct research on your competitors and market landscape to identify opportunities for differentiation.

  4. Brand Identity Design

    With the strategy in place, I’ll design a visual identity (logo, color palette, typography) that aligns with your brand’s core values and vision.

  5. Hand-off & Style Guide

    I’ll deliver a brand style guide to ensure consistency across all platforms, along with support for implementing your new identity.

I work with businesses of all shapes and sizes, which means I tailor every project to meet your unique needs and goals.

On average, this package ranges' between $3k -$10k NZD, depending on the timeline, project scope, and business objectives.

Payment plans are available to make this investment more manageable.

The HANDmade Website Solution

Bespoke Website Design and Development

Overview
Who's it for
Process
Investment

You’ve worked hard to build your brand, but your website just isn’t keeping up. Maybe it’s outdated, hard to navigate, or simply not delivering the results you expected. It’s stressful knowing that your website could be doing so much more for your business. What you need is a custom-built website that aligns with your brand and helps your business grow.

This package focuses on creating a bespoke website that not only looks great but also functions seamlessly to engage users and convert visitors into customers.

This is for businesses who:
  • Already have a strong brand identity but need a website that reflects it.
  • Are tired of losing potential customers because their website is difficult to use or outdated.
  • Want a website that is built to be user-friendly, responsive, and optimized for conversions.
  • Need support with SEO and analytics to track performance and grow.
  1. Discovery Call

    We’ll discuss your website goals, current challenges, and what you hope to achieve with a new design and strategy.

  2. Website Strategy & Planning

    I’ll help you gain clarity on your audience, web goals, and functionality requirements, ensuring your site is built with purpose and effectiveness in mind.

  3. Wireframing & Design

    I’ll create wireframes to establish the website’s structure and user journey, followed by a custom design that reflects your brand identity.

  4. Development, SEO & Testing

    I’ll develop the website, optimizing it for search engines and user experience, and run thorough testing for usability and performance.

  5. Launch & Support

    After launch, I’ll provide training materials and offer post-launch support, ensuring that you’re confident in managing your new website.

I work with businesses of all shapes and sizes, which means I tailor every project to meet your unique needs and goals.

On average, this package ranges' between $5k -$12k NZD, depending on the timeline, project scope, and business objectives.

Payment plans are available to spread the cost comfortably.

Questions and answers

Why should I choose to work with you?

I take a personalised, hands-on approach to every project because I understand that your brand is more than just a logo or a website - it's your story. With over a decade of experience in branding and web design, I focus on creating authentic, meaningful experiences that truly connect with your audience.

When you work with me, you're working directly with me - no layers, no middlemen. I’m dedicated to getting to know your business and making sure the final result not only looks great but works hard for you.

Next up: What's the investment?

What's the investment?

I work with businesses of all shapes and sizes, which means I tailor every project to meet your unique needs and goals. On average, my clients’ projects range between $5k - $15k NZD, depending on the timeline, project scope, and business objectives.

To give you an accurate estimate, we’ll start with a quick, no-obligation introductory call. This helps me understand your business better and ensures we’re a good fit for each other.

After that, I’ll create a custom proposal that outlines everything we've discussed, including different options on how we can work together to achieve your goals.

Next up: Payment Plans

Do you offer payment plans?

Yes, I do offer payment plans. Typically, I require an initial deposit of 30% to get started, and the remainder can be split into monthly payments. This way, we can work together without the pressure of paying everything upfront.

Next up: Process

How long is the process?

The design process usually takes anywhere between 4 to 12 weeks, depending on the project scope, size of your business, and your specific objectives. A lot also depends on how quickly you’re able to provide feedback and any adjustments needed along the way. But don’t worry, I’ll keep you updated throughout the entire process so you’ll always know where we’re at.

Next up: Future updates

Would I need to hire you for future updates?

You’re more than welcome to!

I love building long-term relationships with my clients and offer ongoing support for future updates. However, I also provide training videos and limited post-launch support, so if you prefer to handle updates on your own, that’s an option too. My door is always open if you ever feel stuck or need help.

Next up: "I just need X"

What if I just need X done?

For new clients, the services listed on my website are the way to get started. I only offer "a la carte" design services for existing clients. Once we’ve worked together, you’ll have the option to request smaller, specific tasks as needed.

If you're unsure where to begin, feel free to drop me a message, and I’ll get back to you.

Next up: Website Platforms

Which platform will you build my website on?

I primarily build websites on Webflow because it offers creative freedom and flexibility.

However, picking the right platform will depend on a few key factors: Do you prefer a hands-on or hands-off approach to updates? Do you need unique animations and advanced features?

It's also important to consider platform costs and long-term support. Webflow, for example, has monthly fees but offers extensive future support, integrations and scalability. Other platforms like Wix or Squarespace may have lower upfront costs but come with more limited customisation options. WordPress is highly customisable but may require more ongoing maintenance for security and stability.

We’ll explore all these factors to make sure we choose the best platform for your needs, both now and in the future.

Next up: Getting Started

How soon can we get started?

This depends on the type of project and my current availability. I only take on a handful of projects at a time to ensure each client receives my full attention.

So, if you're interested in working together, I recommend reaching out as soon as possible to reserve your spot in the calendar.

Next up: Why you?

Still feeling a bit unsure?

Send me a message
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